Below is an introduction to mass media, with a discussion on the production and distribution of content on the internet.

The increase of online content has totally changed what is meant by the term mass media. Previously, mass media adhered to a hierarchical structure, using a top-down media model. Typically, a small group of experts, such as newspaper publishers or broadcasters, who would create material for large audiences who mostly just consumed it. However, today, with the aid of the web, the face of media has seen substantial modification, making the consumption and availability of media much more open and interactive. With accessibility to popular social media platforms, new media examples are revealing that individuals can produce and share their own material, just as easily as they can absorb it. Social media has allowed anybody to contribute to public conversations, rather than just the major media companies and so as a result, mass media is no longer controlled by a couple of big advocates. Rather, it is check here spread across millions of user stories all over the world.

In the present day, online platforms have made it considerably much easier for everyone to develop and share content. Previously, creating material for a large audience required connectivity to a series of essential resources and funding. Presently, with the use of smartphones and typical digital innovations, digital media content examples for instance, short form videos, blog posts and podcasts can be easily created with simply a few fundamental gadgets, as well as reaching a huge audience, very rapidly. This has opened the door for more diverse voices, especially those who were formerly neglected by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social networking platforms, implying that social media has developed a space for underrepresented communities to share their narratives.

In the digital media landscape, what we see online is mainly chosen by algorithms which are formed by our online behaviours. Each social media platform uses its own programmed system to put forward new material and suggest material that will interest the user. The types of media content examples that will be revealed to a user is developed to keep people engaged. The algorithms are designed to keep people stimulated by recommending and promoting videos that are relevant, trendy or controversial among other users. While this level of personalisation can be helpful, it can restrain the areas of media that individuals are exposed to, producing more detachment and bias amongst users around social problems. Those who are involved in media production, like the founder of the fund that has stakes in Sky, for example, would acknowledge the effect of social media websites in sharing new stories. Likewise, the chairman of the company that owns NBCUniversal would acknowledge the impacts of user created material in the media landscape.